![]() What they have done with this new product is far more profound than what any technologist can do. "As musicians, they know what they need to make their music. After a meeting with the owners, Ezrin found the revolutionary idea of a mobile music production unit and virtual software application, created by an African American company, and owned by talented musicians to be a movement he could support. Their first design concept, the critically acclaimed Zoom SB-246 Streetboxx released in 2006, has been a trusted favorite of underground and major label artists, producers, and deejays worldwide.Įqually impressed with the Streetboxx was legendary production guru and former Live Nation Recordings head Bob Ezrin. Collectively, the triple threat admits to being techies by nature. The Beat Thang mobile music production unit and The Beat Thang Virtual software application will be featured at the Summer NAMM convention July 17-19 in Nashville. We already knew that the market was being underserved, but our interaction with all the users just confirmed how much of a void there was to be filled," said Mitchell. "We've gotten such great feedback at NAMM shows. ![]() As musicians, we recognize that hip-hop encompasses many different genres, therefore our products will serve many users," he said.ĭuring a preview of The Beat Thang at the Winter 2009 National Association of Music Merchants Show (NAMM), the team noticed the demand seemed to be much higher than they had anticipated. "Although our products are mainly influenced by hip-hop, the three of us come from very eclectic musical backgrounds. Jackson believes the products can serve producers in all genres of music. We wanted to actually make the products we used," said Emmanuel. As independent artists and producers, we know what it's like to create on a grassroots level. "We asked ourselves what were the things we wished a beat machine could do. ![]() From recording with independent and major artists of every genre to producing promos and jingles for international brands and large networks, the owners of Beat Kangz Electronics wanted to create a line of products that the music community could relate to. The Beat Thang Virtual software application can be loaded onto a PC or Intel-based Mac.Ĭrowned as the founders of Beat Kangz Electronics, Luke "Boom BAP" Jackson, Reavis"Rev" Mitchell and Aja "A-J-A" Emmanuel inevitably met as they crossed paths on the music scene. #Beat thang software free pc download portable#Designed with the musician's ear in mind, the products are loaded with live bass, strings, synthesizers, Latin and African percussion, electric guitar as well as popular chopped and screwed effects.įlexible and user-friendly, The Beat Thang touts a sleek, light-weight portable design, and a rechargeable lithium ion battery with up to six hours of playing time which allows users to effortlessly move from the studio to the stage. Packed with over 3000 brand new sounds, these products integrate fully functioning Digital FX, sampling, a 16-track MIDI sequencer and waveform editing. The Nashville-based independently owned company has created The Beat Thang mobile music production unit and The Beat Thang Virtual software application with a unique set of features designed to fit the needs of the urban music community. Nashville, TN, J-( PR.com)- In the spirit of hip-hop, Beat Kangz Electronics has developed a new music production system and a virtual software package for music lovers and beat makers.
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